notes on this book
If you are in business, marketing or sales- frankly if you lead people and want to know how to influence and see WHY more often.... read this!
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Dan Ariely
Dan Ariely
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few year ... read more
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